Shopify Store – Conversion Rate Optimization

 
Note: The client identity will remain private at the client’s request.
Weekly ROI overview
 

Challenge

One of our clients was an online shop specializing in selling nail polish and other nail-related accessories. The store opened in 2015 and was already making significant profit when they reached out to us. Their add to cart rate, however, was relatively low despite the website’s clean and clear design. The store wanted us to increase their add to cart rate, without making any significant changes to their store’s design.

Solution

Our team ran several A/B tests on the store’s product page, and managed to increase their add to cart rate by 2.17 percentage points. One of the keys to increasing their A2C rate was testing different copy options for the add to cart button. Their CR experienced a 114% increase once we changed the copy from “Buy Now” to “Yes, I want it now”.

Results

The Store’s average A2C rate increased by 2.17 percentage points.

*Timeframe: January 11 - February 15, 2016

CR A2C: +2.17%

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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